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Stock photography is
basically a speculation shoot, a self-assignment by a photographer who is
hoping to make the images he/she captures available for sale. The opposite of
"stock" would be an "assignment shoot" where (as an
example) a client has hired a photographer to shoot a specific layout for a
particular company where the resulting images have been shot for a
pre-determined purpose and use.
As stock photography
relates to Stock Models and images with people in it, in most cases if there are
people in the images who can be seen clearly enough to be recognizable, a
release from those people will be necessary in order for the photographer to
legally lease or sell those images. There are exceptions to this, particularly
in the areas of editorial and news photography. Almost always, however, clients
looking for existing photographs or "stock" will want to be sure any
image they lease is fully & properly released.
Example: Lets say a
photographer thinks a photograph of a man and a woman walking on the beach hand
in hand at sunset may sell to a travel agency for a brochure. The photographer
probably wouldn't just go to the beach looking for two toned (or not) bodies
& hope for them to be groomed, styled and happy to sign a full release.
That photographer would be better off finding talent through Stock Models,
reducing the element of chance and eliminating the possibility of wasted time
and effort. The photographer hires the talent, they all go off to the
beach for the shoot, the talent gets paid, they sign a release, and everyone
goes home. The photographer then edits the film and makes the best of the
images available for lease.
There
are countless scenarios like the one outlined above where
photographers are looking for talent who will sign a release.
The photographer takes a risk in hiring the talent because
some stock images never sell. However, from the
simple beach scenario to scenes where ten or more
people people are waving hands and shouting in a board
room, stock photography can be a potentially lucrative
way for photographers to generate revenue. And in
all cases where the photographs contain people, the photographer
will require talent who will sign a full release
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